Postcard marketing and shared mailers that produce jobs
Reach the neighborhoods you actually serve with dedicated postcards, shared mailers or Every Door Direct Mail. Then send people to a page and a follow-up path that can turn the response into work.
Mail that is planned, not just printed
Postcard marketing puts a physical offer in the homes you want to win. We plan the right format, the right routes, creative that earns a look and a landing page that can take the call or the form.
Buying bulk cards and hoping is how contractors waste mail budgets. Done right, the spend stays on the streets you serve, the card points to a site that can convert, and every inquiry gets followed up.
Pick the format for the job
Dedicated postcards, shared mailers and EDDM each fit a different job. We help you pick the format, then plan the offer, the route and the path to a call together.
Dedicated postcards
A clear offer, one brand and a tracked next step. Higher cost per piece; you control the whole card.
More on dedicated postcardsShared mailers
Local awareness next to other neighborhood offers, at a lower cost per household. You share attention.
More on shared mailersEvery Door Direct Mail (EDDM)
Every address on the carrier routes you already work, without buying a mailing list.
More on EDDMPostcard and mailer design
Creative that states the service, the proof and the next step in a glance, paired with a landing page and a unique call path.
How we design mail
What we handle on every drop
Design is part of the job. The card has to state the service, the proof and the next step in a glance, and it has to send people somewhere ready for them.
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Offer and format
Dedicated postcards, shared mailers or EDDM, chosen for the job, not picked from a catalog.
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Routes and geography
Planned around the streets and ZIP codes where you want the work.
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Creative
The card states the service, the proof and the next step in a glance.
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Landing page and call path
A dedicated page and a unique number, not a generic homepage.
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Lead handoff
Mail leads go into your CRM and get an owner, like any other inquiry.
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Measurement
Results read against calls and estimates, so the next drop improves.
How a mail job works
Built for contractors, home services and other local service businesses that need work in a defined area, without becoming a print company overnight.
- 01 Clarify the offer. What you sell, which streets, and what the card should get people to do.
- 02 Pick the format. Dedicated cards, shared mail or EDDM, matched to budget and reach.
- 03 Connect the path. Creative plus a page, a number and a person who can turn the response into a job.
- 04 Drop and improve. Read the inquiries that came in, then tighten the next neighborhood mailer.
A good fit if
- You can name the neighborhoods or ZIP codes you want more work from.
- You have, or will have, a landing page and someone to take the calls.
- You want mail to be part of how you get work, not a one-off coupon dump.
Print and postcard questions
What is postcard marketing?
Direct mail that puts a physical offer in front of the households you want as customers. We treat it as a way to create demand for contractors and service businesses: the format, the routes, the creative and a path to an estimate request.
Do I need a website if I mail postcards?
Yes, or at least a dedicated landing page and a number someone answers. A card that sends people nowhere wastes the drop. The Managed Website Plan gives your mail somewhere ready to send people.
Is Melton a print shop like the online postcard sites?
No. Print shops sell cards. We plan the mail as part of how you get work: who to reach, what the offer is, where the response goes and how follow-up happens after the mailbox.
How do we know the mail is working?
We agree what success means up front, usually calls, forms or booked estimates from the drop area, and track unique web addresses, phone numbers or offer codes. Pieces mailed is not the scoreboard.
What does mail cost?
We have not published print prices. Cost depends on the format, the number of pieces and the routes. Email hello@meltonstudios.com with the area you want to reach.
Planning a mail drop?
Tell us what you sell and which streets you want to work. A person replies with next steps.