Every Door Direct Mail for the routes you already work
EDDM reaches every address on a USPS carrier route without buying a mailing list. We pair it with an offer and a landing page, so the drop is more than paper.
When EDDM fits
EDDM saturates whole carrier routes. It gives up some household-level targeting compared with a named list, so it works best when you already know the streets you want.
- You already know the streets and routes where you want more jobs.
- You want every door in an area, not a hand-picked list of households.
- You would rather not buy a named mailing list.
- You have an offer and a page ready for the people who respond.
What we handle
According to USPS, EDDM pieces are addressed to “Postal Customer” and delivered to every address on the routes you choose, and a retail EDDM mailing can send from 200 up to 5,000 pieces per day per ZIP Code (usps.com, checked October 18, 2026). We plan everything around that.
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Offer and format
Dedicated postcards, shared mailers or EDDM, chosen for the job, not picked from a catalog.
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Routes and geography
Planned around the streets and ZIP codes where you want the work.
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Creative
The card states the service, the proof and the next step in a glance.
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Landing page and call path
A dedicated page and a unique number, not a generic homepage.
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Lead handoff
Mail leads go into your CRM and get an owner, like any other inquiry.
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Measurement
Results read against calls and estimates, so the next drop improves.
How an EDDM job works
- 01 Clarify the offer. What you sell, which streets, and what the card should get people to do.
- 02 Pick the format. Dedicated cards, shared mail or EDDM, matched to budget and reach.
- 03 Connect the path. Creative plus a page, a number and a person who can turn the response into a job.
- 04 Drop and improve. Read the inquiries that came in, then tighten the next neighborhood mailer.
At a glance
- Best for. Hitting every door on routes you already work
- Tradeoff. Less household-level targeting than a named list
- Price. Not published yet. Email us with the routes you want to reach
USPS rules and postage change over time. Check the current details on usps.com.
EDDM questions
How do we know the mail is working?
We agree what success means up front, usually calls, forms or booked estimates from the drop area, and track unique web addresses, phone numbers or offer codes. Pieces mailed is not the scoreboard.
What is EDDM, and when should contractors use it?
Every Door Direct Mail lets you reach every address on USPS carrier routes without buying a named mailing list. It fits contractors who already know the streets they want to work. We pair it with an offer and a landing page so the drop is not just paper.
What does mail cost?
We have not published print prices. Cost depends on the format, the number of pieces and the routes. Email hello@meltonstudios.com with the area you want to reach.
Ready to plan an EDDM drop?
Tell us what you sell and which routes you want to work. A person replies with next steps.