Dedicated postcards with one offer and a tracked next step
A postcard that carries only your brand. We plan the offer, the streets and the page it sends people to, so the drop can turn into estimate requests.
Signs neighborhood mail could help
Dedicated cards cost more per piece than shared mail, and you control the whole card. They fit when you have a clear offer and want every response traced back to the drop.
- You serve defined ZIP codes or carrier routes, not the whole internet.
- Competitors show up in search while you still wait on word of mouth.
- You want work in a service area without paying for every click.
- Past mail went out with no unique number, web address or follow-up plan.
- You care about estimate requests, not about having mailed something.
What we handle
The offer, the route and the path to a call are designed together. That is when a postcard pays off.
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Offer and format
Dedicated postcards, shared mailers or EDDM, chosen for the job, not picked from a catalog.
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Routes and geography
Planned around the streets and ZIP codes where you want the work.
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Creative
The card states the service, the proof and the next step in a glance.
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Landing page and call path
A dedicated page and a unique number, not a generic homepage.
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Lead handoff
Mail leads go into your CRM and get an owner, like any other inquiry.
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Measurement
Results read against calls and estimates, so the next drop improves.
How a postcard job works
- 01 Clarify the offer. What you sell, which streets, and what the card should get people to do.
- 02 Pick the format. Dedicated cards, shared mail or EDDM, matched to budget and reach.
- 03 Connect the path. Creative plus a page, a number and a person who can turn the response into a job.
- 04 Drop and improve. Read the inquiries that came in, then tighten the next neighborhood mailer.
At a glance
- Best for. A clear offer, one brand and a tracked next step
- Tradeoff. Higher cost per piece; you control the whole card
- Price. Not published yet. Email us with the area you want to reach
Postcard questions
Do I need a website if I mail postcards?
Yes, or at least a dedicated landing page and a number someone answers. A card that sends people nowhere wastes the drop. The Managed Website Plan gives your mail somewhere ready to send people.
How do we know the mail is working?
We agree what success means up front, usually calls, forms or booked estimates from the drop area, and track unique web addresses, phone numbers or offer codes. Pieces mailed is not the scoreboard.
What is the difference between dedicated postcards and shared mailers?
A dedicated postcard carries only your brand. A shared mailer, like the envelope of coupons from local businesses, puts your offer next to others at a lower cost per household. Dedicated cards control the whole piece; shared mail buys cheaper presence in the neighborhood.
What does mail cost?
We have not published print prices. Cost depends on the format, the number of pieces and the routes. Email hello@meltonstudios.com with the area you want to reach.
Planning a postcard drop?
Tell us what you sell and which streets you want to work. A person replies with next steps.