Case study · More customers
Florida Asphalt Solutions: contractor website case study
A stronger website foundation built around services, customers, and long-term local search visibility, part of a multi-year partnership.
In short
This contractor website case study shows how Melton Studios partnered with Florida Asphalt Solutions to replace an underpowered online presence with a service-structured site built for local growth, producing more qualified sales leads as part of a multi-year relationship.
Why this engagement matters
It demonstrates Attract work done as a partnership: foundation first, then ongoing footprint improvements, with a public client recommendation from Shelley Schultz.
Before
An underpowered online presence for a contractor that needed to look as capable as the work in the field.
Problem
Without clear service structure and conversion paths, qualified local demand had nowhere useful to land, and growth online lagged the quality of the company itself.
Approach
Map services and customer journeys first, then design and build a fast site structured for visibility and action, not a one-page brochure.
Solution & system
Professional site architecture, clearer service storytelling, and foundations for local growth. The website became the front of a longer system: visibility → trust → inquiry.
Results
A larger footprint on the internet that produced more qualified sales leads than the client originally thought possible, in their words.
What's next
Ongoing improvements as the business expands markets and services, the partnership model, not a launch-and-leave project.
“We have been working with Kyle at Melton Studios for a couple of years now. He was actually a referral from a friend of ours who owns a business in New Jersey. Since working with Kyle our business has grown substantially. Everything he has done to give a larger footprint on the internet has resulted in more qualified sales leads than we originally thought possible. He is very sharp and easy to work with. I would highly recommend him to anyone who needs these types of services.”
Common questions
Who is Florida Asphalt Solutions?
What did Melton Studios build for Florida Asphalt Solutions?
What results did the Florida Asphalt Solutions partnership produce?
Is this the kind of work Melton does for other contractors?
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