There are many reasons why it is important to have a website for your business. It will help you gain an audience and potential clients when they can find your business easily and read your story behind it. There are also many reasons why your website should be updated and this article will help explain why.
Reason 1: Speed
How many times have you gone to a website and it took what felt like forever to load? What about leaving the website before it was even done loading because it just took way too long? This is why speed is very important when it comes to your website. According to Google’s study, “sites that have 1-3 second loading time is ideal because it will provide less bounce back. Anything after 6 seconds and the bounce rate rises to over 100%”. Speed is also a major factor in Google’s core web vital scoring.
Reason 2: Outdated
Technology changes every day, which is why your website should be updated every so often. You don’t want your website to look like it was created in the 90s or early ’00s because it may make it more difficult to bring in a younger audience.
Reason 3: User Experience
Websites should be easy to use and navigate. Clients should feel like they can go onto your site and find exactly what they’re looking for. If clients have difficulty finding the information they’re looking for, then there might be a possibility that you could lose that potential client. This is why easy navigation is very important in your website.
Reason 4: Mobile Friendly
How many times have you gone to a website on your phone vs using your laptop? According to a study, “61% of visits to U.S websites in 2020 came from mobile devices”. It is important to make sure photos, videos, and wording is properly placed when someone looks at your website through their phone. You don’t want sentences running off the screen where they cannot read them.
Reason 5: Builds Trust
You need to make sure that your website does not look sketchy and seems reliable. No one is going to click on your website link if it does not seem safe or does not have an SSL certificate. Does your business have any awards (Inc. 5000, BBB, etc.) or certifications? Reviews on your website and/or a portfolio will also help build trust in your business.
Reason 6: Call to Action
What is the purpose of your website? Are you hoping to bring in more traffic, sales, leads, or brand awareness? It is best to have an end game in mind and what you hope to accomplish with your website and what it could potentially do for you.
Here are just some of the reasons why having an updated website is important and crucial for your business. Are you looking for professional help? Check out our web design and development page and find out how we can help you accomplish your goals.