Get More Customers · Connected TV

Connected TV ads that create real demand

Reach people where they actually watch — streaming TV — with campaigns built to drive inquiries, not vanity impressions.

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In short

Connected TV (CTV) puts your offer on streaming screens like smart TVs and connected devices. Melton Studios plans and runs CTV as part of Get More Customers: clear creative, the right geographic and audience targeting, and a path from the ad to a page or number that can convert.

TV attention without the old-cable waste

CTV is not “run an ad and hope.” Done right, it concentrates spend on the markets you serve, pairs with your website and lead systems, and gives you something to measure against calls and form fills — not just views.

Signs CTV could help

Competitors show up everywhere online while you still rely on word of mouth alone
You want brand awareness in a service area without burning budget on low-intent clicks
Your website and SEO are solid, but you need another demand channel
You’re ready to run creative that looks professional on a big screen
You care about measurable inquiries — not just “we were on TV”

What we handle

Campaign strategy for your services and service areas
Creative direction and spot production (or partner coordination)
Audience and geo targeting tuned to who you actually want to win
Landing paths that match the ad — not a generic homepage dump
Tracking and reporting tied to leads and outcomes where possible
Iteration so spend improves instead of repeating the same flight forever

How a Melton engagement works

Clarify the offer

What you sell, where, and what action the ad should drive.
Creative + targeting

Spots and audiences built for streaming screens.
Launch & connect

Ads that send people somewhere that can convert.
Measure & improve

Tighten flights based on real inquiry patterns.

Who it's for

Service businesses and growth-minded SMBs that want living-room reach without becoming a media company overnight.

A good fit if…

You serve defined local or regional markets
You have (or will have) a site/landing path that can take the traffic
You want CTV as part of a growth system — not a one-off vanity buy

Common questions

What is Connected TV (CTV) advertising?

CTV is ads on streaming TV platforms and connected devices — the screens people use instead of (or alongside) traditional cable. Melton Studios helps service businesses use CTV to create demand in the markets they serve.

Is CTV the same as cable TV advertising?

No. CTV is digital streaming inventory with better targeting and measurement options than old linear cable buys. You still need strong creative and a clear next step.

Do I need a website if I run CTV?

Yes — or at least a dedicated landing path. An ad that sends people nowhere wastes spend. Melton connects CTV to Get More Customers foundations and Convert workflows.

Can Melton produce the video spots?

Yes. Video production sits alongside CTV under Get More Customers, so creative and media can work as one system.

How do we know CTV is working?

We define success up front — usually inquiries, calls, or booked estimates in the flight area — and report against that, not vanity view counts alone.

Don't want to figure out which page you need?

Tell us what's slowing you down. We'll help pick the right starting point.